Ethical shortcuts, for sure, but things to save you time and remove repetitive tasks from your day. As a business owner or marketing executive, you often don’t have a lot of time, so it is tempting to go looking for shortcuts. In order to get free Instagram followers, you have to be real. But, as another data scientist, Alan Timothy, founder of i-Snapshot (as sales management tool that has analyzed a ton of sales data) often says, “Quality is found in the Quantity. It is about engagement, relationship, and far more than simple follower count. Now, to be very clear, as well-known Gary Vee (Vaynerchuck) would say, it is not all about the numbers. The Mention report is one of the absolute best I have seen for explaining what to do on Instagram (and it could easily apply to other social media platforms) in order to gain new followers. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares, and direct messages.” This usually comes in the form of likes and comments. That's still a large number for many brands.ĭirect from the report: “Simply put, engagement is the number of interactions a user has with your content. Micro-influencers typically have between 50,000-100,000 followers. By now you’ve probably heard of these influential individuals with smaller communities. This leads into the final section on Micro-Influencer Marketing which is that micro-influencers make up 2.7% of total Instagram users. This segment of users and the ones with 1,000 followers or less, make up the majority of total Instagram users.” A further 33.5% of users have between 1,000-10,000 followers.
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